buy email addresses increase sales
Buy email addresses : buy or rent ?

Many people are intrigued by the idea of obtaining a ready-made list of email addresses they can send promotional emails to. Why wait months to slowly build up your own list of email addresses when you can piggy-back (for a price) on someone else's efforts?

The important issue is how you come to obtain that bulk list of email addresses. And here we distinguish between renting a list (list rental) and buying a list.

List rental
List rental is a recognized and accepted practice in email marketing. Owners of address lists will send an email to their list on your behalf. And they charge you a fee for this service. The key point is that you never get to see the email addresses on that list. The list owner does the sending, not you.
Now there are lots of ins and outs to list rental, but for now you just need to understand that -- unlike with direct mail -- the actual address list never falls into your hands. So you pay a rental fee every time an email gets sent to the list.

Buying a list
The alternative is to buy a physical copy of a list of email addresses. After you pay the purchase price, there are no further fees to pay. You can send your promotional message as often as you like to the list.
Someone who has collected a list of email addresses for their own use has a valuable resource. That's why email marketing works so well: you have a list of people you can dip into regularly to boost sales, build relationships, drive downloads, whatever.
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